roommatehome has a distinct market position and attracts a unique audience, which means we can deliver your message to your target audience via contextual or data targeted advertising both on desktop and mobile devices.
Contextual targeting Contextually you can advertise around price range, size of property, area down to postcode level and whether a user is looking to buy or rent.
Segmented by Acorn groups Our property portals are also segmented by Acorn groups. Acorn is a consumer classification which segments the UK by population. This classification system has been applied to the properties on the ZPG sites allowing you to target by demographic data and social behaviours.
Display ads and formats With a million ad impressions available across our portfolio of websites the scale is vast. We offer all standard IAB ad sizes.
Targeted emails roommatehome offers email targeting directly to your audience’s inbox.
Predicted click through rates On standard ad sizes which are contextually targeted on desktop and tablet we would predict 0.15% CTR. Data pool targeting generates higher CTRs as with an average of 0.09% CTR. Mobile outperforms desktop and tablet on CTR with an average of 1.5%. Email open rate average is 20% and 4% click through.
“I think this site is a great site, I have 100% trust in the company and they go to great lengths to make sure that your details and things are safe and I would recommend to anyone that is not sure about using this site that through experience I myself have used the site and I put my 100% trust into it and recommend to use it yourself.”
“Very pleased after lots of research, I narrowed down to 3 rooms that I visited and was able to choose the nicest. The website is very good and easy to use. Love slogan "Ads from Thousands of Websites in Just One Search!".”
“I am beyond happy with the place I found and my new roommate. I found everything I was looking for under my initial budget. I moved in the day after I found the ad I was interested in. This site is amazing and I would recommend it to anyone looking for a place especially under short notice. I would give it 6 stars if I could.”